no blow dry

As a new product launch, Redken's No Blow Dry campaign had to be educational to stylists and consumers, while still having a youthful and edgy look—with that in mind, a stylist tip poster was created with identifiable icons for the Redken brand and quick reads of tips & tricks to use the new products. Throughout the launch, we used a No Blow Dry seal that was designed to capture the "no blow dryer needed" line. Campaign includes: trade ad spread, poster, merchandising pieces (easel, lollipops and hanging decals) and stylist tip poster

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Eva Ja | Merchandising Art Director: Carly Blake | Senior Designer: Krys Ha | Main Photographer: Txema