styling transformation

campaign concepting | print design | merchandising design

To reanimate Redken's Styling category, the Styling Transformation campaign visually represented the tagline "Express yourself. Transform yourself. Be yourself and style without limits" by using 1 model and creating 7 different hair looks. Campaign includes: trade ad spread, lookbook, poster and merchandising pieces (shelf talkers, easels and lollipops)

no blow dry

print design | merchandising design | iconography design

As a new product launch, Redken's No Blow Dry campaign had to be educational to stylists and consumers, while still having a youthful and edgy look—with that in mind, a stylist tip poster was created with identifiable icons for the Redken brand and quick reads of tips & tricks to use the new products. Throughout the launch, we used a No Blow Dry seal that was designed to capture the "no blow dryer needed" line. Campaign includes: trade ad spread, poster, merchandising pieces (easel, lollipops and hanging decals) and stylist tip poster

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Eva Ja | Merchandising Art Director: Carly Blake | Senior Designer: Krys Ha | Main Photographer: Txema