Smokey ombré

campaign concepting | print design | packaging design

Redken's Smokey Ombré campaign set out to inspire stylists and clients with haircolor influenced by smokey makeup looks from the runway—with that in mind, we designed a look & feel that captured the "softly diffused color" created by Josh Wood, Redken's Global Color Creative Director. We created a new way for Redken to tell a story through a collage of behind-the-scenes images and end-looks photographed on set. Campaign includes: trade ad spread, stylist guide, poster, service menu, mirror clings and stylist kits

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Eva Ja | Senior Designer: Krys Ha | Main Photographer: Txema Lifestyle Photographer: Peter Lueders | BTS Photographers: Eli Schmidt