styling transformation

To reanimate Redken's Styling category, the Styling Transformation campaign visually represented the tagline "Express yourself. Transform yourself. Be yourself and style without limits" by using 1 model and creating 7 different hair looks. Campaign includes: trade ad spread, lookbook, poster and merchandising pieces (shelf talkers, easels and lollipops)

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Eva Ja | Merchandising Art Director: Carly Blake | Senior Designer: Krys Ha | Photographer: Txema